To introduce Meta VR Glasses to the world, we created a product launch film highlighting its effortless usability and revolutionary form factor. Announced by Mark Zuckerberg during his Meta Connect 2026 keynote, the film demonstrates the device’s versatility from everyday compute to larger than life cinematic entertainment. The spot showcased premium partner experiences including Lucas Film's Rogue One: A Star Wars Story, courtside NBA immersive sports, Lionsgate and IMAX.
This project was an art director’s dream, seamlessly blending live-action cinematography, 3D product renders, 2D animations, layout design (bespoke screen content), and typography. From pre-production through final delivery, I oversaw every visual touchpoint and led cross-functional collaboration to bring the vision to life. A few of my favorite style frames from the project below.
