Kicked off the 100th season of the NFL with a two-minute Super Bowl spot that aired during SBLIII.
“The 100-Year Game” featured 44 NFL stars (19 of which are hall of famers) spanning 6 decades in age, with a collective 53 Super Bowl rings and 284 pro-bowl appearances. It was shot over the course of 2 weeks in 4 different cities by director Peter Berg. It was a once in a lifetime experience for everyone involved. It was historic in every right. Following it’s release The 100-Year Game was voted #1 in USA Today's Ad Meter and won two Gold Clios.
Leading up to Super Bowl Sunday, we made teasers out of extra content from the shoot that released on social and broadcast. These alone amassed millions of views.
Creative Credits:
Agency: 72andSunny
Keith Cartwright, Executive Creative Director
Cyrus Coulter, Creative Director
Tim Wolfe, Creative Director
Garrett Radford, Copywriter
Chris Ruh, Art Director
Director: Peter Berg