'Take It To The House' bookended the 100th season of the NFL by shining a light on the next generation of footballers. It's the story of the greatest kick return in football history that starts in a park in Ohio, the location of the first ever game, and ends up live in the stadium at the Super Bowl in Miami.
Awards:
Emmy: Outstanding Opening/Tease
Emmy: Outstanding Production Design/Art Direction
Emmy: Outstanding Editing - Short Form
Emmy: Outstanding Post-Produced Audio/Sound
Cannes Lion: Bronze Entertainment Lions - Sports: Content
Cannes Lion: Bronze Entertainment Lions - Live Broadcast / Live Streaming
Clio Sports: Silver in Branded Entertainment & Content: Film
Clio Sports: Bronze in Film Craft
Ad Stars: Grand Prix in Film
USA Today Ad Meter: 6th
Gerety Awards: Gold in Entertainment
Gerety Awards: Bronze in Experience
Press:
Time Magazine: “Choosing the real MVP of the 2020 Super Bowl is tough but the exuberant ‘Take it to the House’ kid did great”
New York Times Mage: “The Super Bowl showed the NFL is back on top”
USA Today: “NFL Kid is SI Sports Kid of the year”
SB Nation: “The 5 best player cameos from the NFL’s ‘Next 100’ Super Bowl ad”
Ad Age: “The NFL’s Super Bowl Ad started on screen and ended live in the stadium”
ADWEEK : “7 Viral moments bigger than the game”
ESPN: “Super Bowl LIV NFL 100 commercial connects football’s generations”
Hypebeast: “These are the best Super Bowl LIV commercials”
Creative Credits:
Agency: 72andSunny
Zach Hilder, Creative Director
Erwin Ferderizo, Creative Director
Garrett Radford, Copywriter
Chris Ruh, Art Director
Director, Max Malkin
